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VENDING & BULK PRODUCTS
RETAIL PRODUCTS
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Licensed Products > SpongeBob SquarePants
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Information about SpongeBob SquarePants
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| Most Watched Kids Show in History! |
- #1 overall show among Kids 2-11, Kids 6-11, Boys 2-11 and Boys 6-11*
- #1 animated show among Girls 2-11, Girls 6-11 and Tweens 9-14
- #1 Q-Score for cartoon shows among Kids 6-11, Boys 6-11 and Girls 6-11 for over 6 years!**
- #1 Q-Score of cartoon characters among Kids 6-11 and Tweens 9-14 for over 4 years!**
- 66 Million monthly viewers***
- More adult viewers than ever before - up 129% since the premiere of the show!****
*Nielsen 4/2/07-7/1/07
**Marketing Evaluations 5/02-6/07
***Nielsen Cume Data 2/07
****Nielsen Cume Data 7/99-7/1/07
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Super Absorbent at Retail!
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More than $6.3 Billion in sales to-date!
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Top brand that appeals across gender and age groups - no competitive brand has the appeal and scope of SpongeBob!
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Apparel: #1 with Kids 7-12; #4 with Kids 3-6; #10 with Girls of all ages; #3 with Boys of all ages*
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Home Video: Kids' favorite home video (#1 with Boys 8-12; #3 with Girls 8-12)**; 30 million sold to date
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Interactive: #1 Kids licensed video game franchise, with over 20 million units sold globally
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Packaged Goods: #1 decorated bandage (Johnson & Johnson); #1 Kids Vitamin (Centrum); #1 Kids licensed toothpaste and powered toothbrush (Colgate); #2 Kids licensed manual toothbrush (Colgate)
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Publishing: 20 million books sold to date
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Social Expressions: #1 piñata of all time (licensed or generic); #1 juvenile licensed party program for American Greetings
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Toys: Double-digit growth up 48% from Q3 '05 -- #9 license overall***
*The NPD Group/Consumer Pantel TrackSM 2006
**Zandl Hot Sheet - October 2006
***NPD 2006 Q3 toy insights |
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SpongeBob SquarePants Products
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