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Information about Dora the Explorer
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#1 Toy License
Source: NPD Q406 |
| #1 Preschool Show! |
- #1 preschool show on commerical TV*
- #2 Q-Score of regularly-scheduled programming among Moms of Kids 2-5**
- 23.5 million monthly viewers***
*Nielsen 4/2/07-7/1/07
**
Marketing Evaluations, Inc. 6/07
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Nielsen Cume Data: 2/07
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Award-Winning
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- Parent’s Choice Award 2007: “Dora’s World Adventures” CD
- Best Film and Television Brand License of the Year 2006 (LIMA) – 2 years in a row!
- Property of the Year 2006 ( Toy of the Year (TOTY) Award)
- Girl’s Toy of the Year 2006: Dora’s Talking Kitchen (TOTY Award)
- Parent’s Choice Award 2006: “Dora’s First Trip” DVD
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| Hot Preschool Brand |
- Has generated more than $5.5 Billion at retail since 2001 launch!
- Global Phenomenon! Top license in major international markets
- Top preschool brand across many key categories including:
- Apparel: #1 in licensed Girl toddler apparel at most mid-tier and mass retailers; #1 Girl’s preschool property in all character footwear
- Home Furnishings: #1 preschool bedding license across most retailers
- Home Video: All five 2006 DVD releases debuted at #1*
- Packaged Goods: #1 Kids licensed manual toothbrush (Colgate); #2 Kids licensed toothpaste and powered tooth brush (Colgate); #2 decorated bandage - #1 preschool property – of all decorated bandages (Johnson & Johnson)
- Publishing: Best-selling children’s licensed book series with nearly 40 million books sold
- Interactive: #1 selling interactive preschool license on GameBoy Advance in 2006
- Nick Records: “Dora the Explorer” CD certified GOLD with over 500,000 units shipped to date
- Social Expressions: #1 preschool party program for American Greetings
* Videoscan's Children Non-Theatrical Television Chart 2006 |
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