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Information about Care Bears
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| The Care Bears are a set of characters created by American Greetings in 1981 for use on greeting cards. In 1983 the toy company Kenner took the characters and made the first in a line of very successful stuffed teddy bears based on the Care Bears characters. Each Care Bear comes in a different color and with a specialized insignia on its belly: for example, "Bedtime Bear" is pastel blue and sports a sleepy-looking crescent moon symbolizing bedtime. "Cheer Bear" is pink with a rainbow insignia. The Care Bears appeared in their own television series 1985 to 1988, in addition to three feature films. Today, Care Bears are still being marketed and as a retro property is extremely hot in retail. As part of this comeback, the Bears have appeared in their first two CGI movies, Journey to Joke-a-lot (2004) and the Big Wish Movie (2005). |
The Ratings Are In! |
- Care Bears is the #1 show on DIC's Kewlopolis on CBS Saturday mornings!
- The ratings for the block are up 50% from last year with kids 6-11 and females 2-11 and females 6-11
- The CBS Saturday morning block is the 2nd highest rated block on broadcast TV among girls 2-11, ahead of ABC, NBC and FOX!
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Care Bears Adventures in Care-a-lot continues to reach millions of consumers with multi-million dollar print, online & TV ad campaigns promoting tune-in messages, including: |
- 26 new episodes on 325+ stations nationwide (2007-2008)
- Commercials airing on Nick and Nick Jr. reaching 25.5 million households plus local cable spots running in the top 5 markets
- Banner Ads running on NickJr.com reaching 2.9 million
- Print ads in Nick Jr. magazine Holiday 2007 reaching 2.4 million moms of kids 2-5
- Radio spots on Radio Disney reaching 2.7 million moms of kids 2-5
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The new Care-Bears.com launched September 2007 with all new entertainment, downloads, games and banner ads |
- Over 200,000 unique visitors visited the new site
- Average of 14 minutes per unique visitor
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